"Even the vendors -- as they scale back their netbook activity -- they are obviously contemplating where to go next with the media tablet strategy," Daoud said. "All [device makers] will really need to have a consensus on how to build the next generation of PCs."

Intel is investing in the development of ultrabooks, which the company is promoting as the next generation of PCs. Intel has outlined ultrabooks as thin and light PCs with tablet features such as long battery life and being always connected. The concept has been well-received, and ultrabooks will make up 40 percent of consumer laptop sales next year, Otellini said.

"It's a holistic approach to moving the entire market to a different kind of form factor," Otellini said.