1. PolicyThe starting point for any enterprise looking to deploy social tools within their business is to create a policy which sets out reasonable expectations around the use of those tools.

"Just as in the real world we have business conduct guidelines to deal with ethics and behaviour, we need social computing guidelines," says Horran.

"I think marrying your business conduct and social community conduct policies should be one of the first things a CIO looking to deploy social business tools needs to consider."

Horran says any social business policy would need to be a collaboration between IT, human resources, legal and other senior staff -- and incorporating the needs of each department.

"I don't think social business policy should be the CIO's decision alone, but the CIO needs to help the business understand what can be done and what can't."