In November of 2008, Look began limited trials of WiMAX, using a van to travel around Milton, Ontario demonstrating mobile TV, Internet and voice over IP. At the time, McGoey had said he believed "mobile broadband" would replace "mobile voice."

But in January a majority of , asking for bids no later than Feb. 16. The company lost more than $7 million during the year ending Aug. 31, 2008. Revenues for the year were $20 million, down from $24 million for the year ending Aug. 31, 2007.

The court approved the auction of its assets in January.

"It's great news for Look because they've been trying to flog that spectrum for some time," said Grant, adding it's not so great for WiMAX in Canada.

"The two carriers who have purchased the spectrum have managed to do the square root of (nothing) since they purchased the Microcell share of Inukshuk," he said. "We look south of the border and we see Clearwire pushing ahead with WiMAX deployment and we look in Canada where we actually had a three or four or five year head start and we got nothing."