And it also created quite an opportunity for a few businesses clever enough to jump on slither train.

The Hilton New York () hotel was quick to take advantage of the more than 200,000 eyes on the Twitter feed by getting in on the fun and tweeting about a "cobra special" and offering the snake a place to stay and get warm, as well as a space to host any press events.

"@bronxzooscobra Do you have a place to stay in NYC tonight? We can offer you the Penthouse ssssuite," tweeted the Hilton.

And @BronxZoosCobra was quick to reply with, "Cushy and warm," in a retweet.

New York's Magnolia Bakery () also got in on the fun and got the business' name out there by tweeting, "@BronxZoosCobra Slither back to the bakery...we'll make you something ssssuper sssssweet!"