Brocade tailors a message for New Zealand

21.08.2012
Networking and storage solutions provider Brocade sees Asia Pacific as its greatest opportunity for growth.

The company, which sells its full suite of infrastructure hardware products and solutions through a handful of partners in New Zealand, says the growth is reflected in the $100 million investment it has made in this huge market last year.

This includes the opening of a regional briefing centre in Singapore in February and an ANZ testing and training facility in Sydney in May.

The company's APAC presence has grown from a two-person operation in 2002 to an 800 strong regional staff today, working in 11 countries. According to Charlie Foo, who was appointed APAC VP in May, Australia and New Zealand account for between 18 percent and 25 percent of revenue in this region.

"There's a pretty reasonable level of maturity and sophistication among our partners and users in Australia and New Zealand, and it's a good market to drive new initiatives and test pilot new initiatives," Foo says. "It's steady growth."

Foo was speaking to Reseller News at Brocade's business partner conference in Kunming China in early August. He attributed part of the growth in ANZ to the footprint already established by Ethernet switch vendor Foundry Solutions which Brocade purchased in 2008. The acquisition broadly expanded Brocade's portfolio, adding to its OEM-delivered SAN products.