Seth Lieberman, CEO of Pangea Media, demoed his company’s platform designed to help marketers and publishers use social media and their websites to spread the word about their brands and content via quizzes, polls and contests (I mean “sophisticated and powerful Web apps that can run anywhere without help from tech resources”) – and then acquire customers as a result. He touted Martha Stewart, Cisco and others as customers, and when asked about how the company makes money, he said it charges $49 to $500 for its self-service offerings and provides enterprise licenses for those who get hooked on it.

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Roy Rodenstein of , which won the Audience Choice Award at the end of the night in a smartphone-based voting contest, described his outfit’s plan to help companies promote themselves by hooking up with people perhaps even more influential than yours truly on social media channels such as Google+ and Twitter (an example, ) .  

The offering is based on a big database and proprietary algorithms that index publicly available information, and boasts a slick interface that lets you slice and dice a taxonomy of influencers in categories ranging from Lifestyle to “Sports,” such as drinking (I did read that correctly, didn't I?). Rodenstein, who knows a little bit about making money based on the , says SocMetrics will make its killing by offering subscriptions to its service, now in private beta. SocMetrics is already helping out a couple dozen agencies, he says.