One of the customers BMC talked to was Dell, as they are one of the software vendor's premium customers for a variety of products.

"We went to them and used them as a sound board," Kelkar said.

"They told us they had made an internal effort to bring something like this to employees, because there tends to be a gap between what employees want and what is being delivered to them."

After Dell saw MyIT in action, Kelkar said the IT giant decided to put their internal efforts on hold.

Supply vs. demand