I must admit I was a bit skeptical, but the company also posts videos of how the themes operate. For instance, some of the themes include a rotating header image—a spot on the top of the site that continually rotates different images by fading them in and out. A nice feature for sure, but I don’t want to go through a lot of hassle to make it work.

Thanks to the instructional videos posted to the Web site, I saw exactly how this worked on the backend. Basically, I didn’t need to do anything besides upload my images—the theme did the rest for me.

I ended up buying the theme, which has more than 1000 layout combinations. The best part is, you change the layout by simply clicking on the parameters for each of three sections: Header, Body, and Footer.

Cory Miller, the owner of iThemes, made some free themes for the WordPress community and then started getting offers from people to design themes for them. After so many offers came in, he said he saw an opportunity to create a business around something he loved to do.

Miller assembled a team of designers and programmers to build “the best, most easy to use themes on the planet.”