Blockbuster Movie Pass Wants to Compete with Netflix

24.09.2011

While depending on just one source for your streaming video, live TV, and disc-by-mail services does have advantages, it also limits itself to customers who must switch to Dish Network as their provider for all three. Unless you're happy with every part of the package, you're paying for something you don't need.

There are also problems with the streaming service in its current form. While Dish Network touted a superior selection of streaming titles (34,000 to an estimated 31,000 streaming titles from Netflix), those estimates are scattered across two different types of streaming. With the Blockbuster Movie Pass setup, set-top streaming and online streaming have separate libraries of available titles.

Some titles will be available on both, some only on your Dish Network TV, and some online. This arrangement very well could cause confusion for customers. Additionally, does not yet work on any devices besides your home PC, so customers who want to stream to their tablets or mobile phones are out of luck.

What may really kill the deal for many customers, however, is the price. While Movie Pass is available for $9.99 a month, that price buys you a fairly limited selection of streaming titles. Over half of the promised 34,000 streaming titles are only available when you sign up for a $79.99-a-month America's "Everything" package from Dish Network. Pay the extra ten bucks a month for your Blockbuster Movie Pass and that means that the Dish Network plan would cost more than ten times more a month than Netflix's instant watch plan.

Dish Network executives seemed convinced that consumers don't want to replace their cable and satellite providers and that bundled packages like this week's offering is what customers want. For those who just want the occasional extra movie to supplement their live TV that may be true, but the result is a package that seems tailored to people dissatisfied not with Netflix, but with their cable or satellite provider.