In a statement emailed to Techworld, RIM stated that part of competing in the 'bring your own device' segment is to create a compelling consumer offering.

"The claim that RIM has said it will withdraw from the consumer market is ," said Patrick Spence is SVP and managing director of global sales and regional marketing.

"Whilst we announced plans to re-focus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments. We listed BBM, as well as the security and manageability of our platform, amongst our strengths."

RIM further clarified its plans to drive sales of BlackBerry 7 smartphones, and launch new devices in the next few months in an attempt to reinvigorate its position in the entry-level smartphone segment. It will also seek partnerships to deliver those consumer features that are not central to the BlackBerry value proposition.

Although BlackBerry's traditional market is the enterprise, RIM's devices have found a new home in , who are attracted by the free instant messaging service, BlackBerry Messenger (BBM).