Watson said the multiple languages facility make campaigns more effective and allows its partner sales network to log and retrieve information more easily.

"[Multiple languages] make it easy for our partner network to enter and access data in their native tongues, with only a few critical fields requiring English, while we benefit from the availability of local data which we leverage for local campaigning," he said.

The implementation began 12 months ago and is operating in the Asia Pacific and the US with a pilot program underway in Germany.

However, Watson said it will be operating globally by 2008 across the rest of North America, Europe, Japan, China, Taiwan, and Korea.

The two-year deal with Salesforce.com cost A$500,000 (US$379,376).