So both search engines are offering results unsullied by social networking data, but Google no longer offers this by default (if you are on Google+), while Bing does.

Bing's Snapshot column doesn't really have an equivalent feature on Google. Sometimes Google shows links to a map to the right of your main search results, and you can click a pop-out arrow for most links to a see a site preview. But that's not quite the same thing as collecting actionable data into one spot.

The new Bing is in limited release, but from what I've seen, snapshot is something you are more likely to get when searching for commercial information such as flight, restaurant, and hotel reservations. Bing also doesn't appear to be doing anything too new with its snapshot column, it's just a better organizational tool than was available before.

Microsoft offers an example of a search for "Drake Hotel Chicago" with snapshot information such as a hotel rate-finding tool, a list of sites with reviews, and images related to the search. If you do that same search on the current version of Bing, you get the same rate finding tool, along with links to related photos. And if you click on a link to "Bing Travel" you get the map, and links to user reviews. So snapshot appears to be more of an reorganization of information you can already find on Bing.