"The glories of the first Moon race were accomplished with only two real developers and two real customers--the national space programs of the United States and of the Soviet Union," said William Pomerantz, Senior Director of Space Prizes at the X PRIZE Foundation. "Now, we're entering a new paradigm - Moon 2.0 - that features an enormous variety of innovators each trying to serve a wide range of customers. National space programs such as NASA's will certainly benefit, but so will academia, the general public, and the economies of those nations where teams step up to meet the challenges of lunar exploration. That breadth of impact will make Moon 2.0 much more sustainable and longer lasting than the first era of lunar exploration."