If you'll notice, the URL for the video link above is: DecisionEngine.com. And that's exactly what Bing does better than Google. It makes decisions for you. Of more concern is that it makes decisions for all users. So what's wrong with that?

Well, nothing for you and me. For individual people, Bing is a nice alternative to Google and the other search engines. It can save you time and hassle for some kinds of searches -- no question about it.

The problem is how Bing might affect culture, especially if Google copies some of its features to neutralize Microsoft as a competitor. In other words, if search engines that made decisions for you is a trend, it's probably a bad trend, not a good one.

Decisions are -- and must be -- based on value judgments. To use Bing is to see the Internet through Microsoft's corporate values. For example:

Yes, Bing is easy. It's always easy to have someone else choose your values and make your decisions for you. But is that good for society?