Historically, Apple has been quiet when involved in controversy, and the company might need to rev up its outreach. Several years ago, Enderle said Apple caused itself trouble when it ignored for Apple to be more environmentally friendly.

"It was stupid to go to war with Greenpeace, and Apple finally, actually started dealing with them," Enderle noted. " on being green now, but they and others should learn that it's better to ride a wave than stand in front of it, " Enderle said.