"We were the first antivirus company to offer a free product to all users ten years ago and in March 2012, we were also the first to provide an active Do Not Track privacy feature in both our free and paid products," said AVG CEO, JR Smith.

One thing that is clear is how complicated computer security marketing must has become. On top of its hugely popular free antivirus product, the company now offers seven other product across PC and mobile markets, including AVG Internet Security (its standard antivirus suite) and AntiVirus for Android.

For consumers this is hugely confusing although every other mainstream security company must also grapple with the same problem of how to communicate and license security software in an age of consumers running several computers and operating systems.

AVG 2013 Free from the company's website.