Steve Jobs once said "simplicity is the ultimate sophistication." You can see this approach in how he designs his slides. The slides are stunningly visual and minimalistic. He's not afraid of empty space. Sometimes, there's only one word or a simple photograph.

There are 40 words on the average PowerPoint slide. It's difficult to find 10 words in seven slides in a Jobs presentation. This is called "Picture Superiority." You see, neuroscientists are finding that information is more effectively recalled when the ideas are delivered as text and pictures instead of text by itself. Jobs has elevated presentations to an art form.

Jobs describes every product or new feature with a one-line description that can fit in a Twitter post. By doing so, he helps you mentally categorize the product. He gives you the big picture before filling in the details. For example, when Jobs introduced MacBook Air in January 2008, he could have said something along these lines: "Today we're excited to launch a new, thin, light ultra-portable notebook computer with a 13.3 inch wide-screen display, a full keyboard, a backlit display and five hours of battery life."

Instead he simply said, "MacBook Air. The world's thinnest notebook." If [a person watching] wanted to learn more, they could visit the Apple website after the presentation, but if they only remembered that one thing--world's thinnest notebook--it would tell them a lot. Now, Google for "world's thinnest notebook" and you will find more than 30,000 links to the phrase.