At Imagine Cup finals, next generation of entrepreneurs shine

09.07.2012

Hooper, who was a judge at this year's competition, took SOAK to market, meeting with investors in Silicon Valley and using Imagine Cup prize money to initially fund it. Unfortunately, the global financial crisis hit, and it became difficult to raise capital, Hooper said.

Hooper, based in Melbourne, is now working with a former Imagine Cup teammate on a personalized radio service called 121Cast. The Imagine Cup skills he learned allowed his current team "to do in three weeks what took us a few months" while preparing for the Imagine Cup.

Preparing before the second round of judging, the Portuguese team scrambled to make last-minute adjustments to its shopping cart. It is designed to for people who have trouble pushing a shopping cart in a store. A shopper controls the cart through hand gestures which are interpreted by the Kinect controller, and it will follow people while they shop. The teams hopes it will be of interest to stores seeking to increase accessibility.

Wi-Go is the brainstorm of teammate Luis de Matos, who has used a wheelchair since he was 14 years old. During their preparations, Querido fiddled with wires and made final tweaks. Suddenly, a wheel fell off, and the computer nestled at the back of the cart took a dive to the carpeted floor.

"It's OK," said fellow teammate Michael Adaixo coolly as the shopping cart's alarm went off as well.