This cloud-based suite of applications allows Aston Martin employees to access shared resources, like email and scheduling anywhere on any supporting device, just as they would at their desks.

Callow explains that actually, much of the workforce remains in a single building, but that doesn't diminish the system's ability to enhance flexible working within the office.

He adds: "Linking that through to some of the offerings like SharePoint enables us to then share the information."

Consumerisation carries with it a certain expectation by users of reliability, which is why Callow has chosen an off-the-shelf approach to supporting employees' mobile devices.

Lync is also used at the car manufacturer, to allow staff to know when their colleagues are contactable, all contributing to the ease of collaboration the company needs to stay competitive in the luxury car market.