Asia — Retail's final frontier

10.01.2011

That's where the role of technology comes in in the retail story. A recent study conducted by SPRING Singapore to assess the productivity levels in the sector highlighted some paths to improve productivity. This includes process innovation and enhancing efficiency with the help of technology.

One of the major players in retail technology globally and in the region is Motorola. The US-headquartered company's enterprise mobility solutions business offers a comprehensive portfolio of products and solutions in the retail space (bar code scanners, RFID readers, wireless network infrastructure, and so on). We caught up with Singapore-based Anand Mehta, business development manager (retail), Motorola, to understand how the retail story is shaping up in Asia and what role technology is playing in this story.

It principally developed from trust because all our customers open up their businesses to us. I think this is so as the Motorola brand adds a lot of value because of its global recall. Other than that, it is rolling up your sleeves and getting stuck in the customer's problems. The bigger the scale, the more important solutioning is. It is not overly complex. It's just years and years of looking at similar processes and improving the recipe.