The app is fun, but it's not the most interesting thing about Alohar. The Placeme app is really a proof-of-concept demonstration of the real product, which is an "ambient location platform" for app developers.

Alohar's Mobile Behavior Analytics Engine squeezes meaning out of user sensor data and offers libraries of data analysis to developers.

For example, based on the speed at which you're moving and the pattern of your phone's motion sensor, Alohar's software can tell if you're walking, skateboarding, biking, driving or flying. The GPS can tell where this is taking place. The clock tells when.

It can also auto-categorize locations as "home," "work," "restaurant," "gym" and other groupings, and provide you with statistics about, for example, how many hours you spend at work each month.

By combining GPS, light sensor and temperature data, the software can tell if you're inside or outside.