"Apple shareholders who put their hope on Apple TV to achieve a $1,000 stock price may be wishing for something with a very remote probability."

A similar report back in May also suggested that , however, that report discussed actual televisions, predicting slow growth in that market, and suggesting that the size of a television set could be unhelpful to Apple since it will take up a lot of room in the Apple Stores.

(Macworld assessment: The report seems to miss the point that the excitement over the Apple Television is down to a belief that Apple will transform the existing market in the same way as it did the MP3 player, smartphone and tablet market. Perhaps the existing Apple TV should be seen as a trial product in the same way as the deal with Motorola that say Apple add iTunes to the Rokr was Apple's first foray into the mobile phone market. As for Apple not making money from selling content -- the success of the iOS App Store seems to negate that argument.)