Apple Uses iPad to Promote Other Products in Stores

22.05.2011
Apple is tweaking the look of its retail stores in what could be another marketing coup for the consumer electronics powerhouse.

The company is using its iPad tablet devices to display product information and pricing for its Mac computers, iPods, iPhones and even other iPads. The iPad displays, which also give customers the ability to summon help, are replacing the old acrylic sign holders that used to show you basic product features and pricing.

The , dubbed Apple Store 2.0, maintains the company's effort to give its brick and mortar locations an uncluttered, simple look featuring lots of open space.

Customers in Australia and Japan are already weighing in on the new look that was starting to pop up at Apple retail store locations on Sunday.

Twitter user Steve Aw from Brisbane, Australia described the iPad displays as a "" for customers.

If you plan to check it out, here's what you have in store for you.