But the report has also fallen flat among the technology press outlets Microsoft had surely hoped would carry its message. Instead, tech reporters and columnists have slapped down the findings. A Google News search for "" returns dozens of articles and blog posts deriding Microsoft's claims. The current top result is a PC Magazine column by John C. Dvorak. Instead of , which seems to be his favorite hobby, Dvorak as "propagandistic."
Why do I care? Because there's a huge disconnect between Mac fans' perception of the press as a Microsoft "partner" (as described by writer Tom Reestman) and the reality that the media as a whole has had a , in part because Apple makes a great underdog story.