Apple's Switch to Sandy Bridge: Impact for Gamers?

10.12.2010

Apple has used integrated graphics before without suffering major repercussions, although the move drew . From 2006-2009, following Apple's controversial switch to x86 architecture, low-end MacBooks used Intel GMA integrated graphics. However, back then the idea of gaming on a Mac was still a joke, and only a small handful of games were available for the "platform," outside of simple puzzle/strategy games.

Additionally, Apple's current high-end MacBook Pro computers are able to switch between integrated Intel HD graphics and a dedicated Nvidia graphics chip, depending on how much power is needed.

That said, we shouldn't underestimate Apple's marketing skills. After all, they've frequently downplayed computer performance in favor of elements such as attractive aluminum cases, screen quality, and battery life.

Indeed, as a rule, people who purchase Apple computers are less concerned with out-and-out performance: if it's a fast computer you're after, get a high-end Dell, or Sony. But if you want a competent computer that brings it with style, get a Mac.

Apple, no doubt, hopes that this will still hold true..