Apple's new task: To fight legends

25.09.2011

The departure of Steve as CEO marks an interesting historical moment, but to be clear, Steve hasn't quite left the building yet. He remains Apple's chairman of the board and his impact internally within Apple and externally on products that are delivered to market will be felt for many years to come.

Tim Cook will succeed Steve Jobs, but no one can ever replace him. Apple's and we'll likely see more faces of Apple than ever before. But that won't matter all that much. Apple will be judged--as it has been for the last decade--on its ability to raise the bar on its own products, to introduce new devices and services that capture the hearts and minds of the consumer.

That is the true legacy of Steve Jobs: The management teams he leaves behind and the imprint of his ethos, if not his wardrobe, that will drive Apple in the future.