Cue, given the nickname 'Mr Fix-It' in the Cnet (although perhaps in the UK that name has slightly ), is "a longtime Apple executive who led its transformation into the world's largest music retailer," Business Insider.

As the 'Mr Fix-It' of Apple, senior vice president of internet software and services, Eddy Cue has a number of successes to his name, according to the Business Insider report.

Cue built Apple's online store, "a big move at the time," according to the report, which "gave Apple a foundation in e-commerce that Jobs later credited as crucial for creating iTunes."

Cue also built the iTunes Store, striking deals with "wary record labels" as a " door opener with entertainment companies" and "turned Apple into the largest music retailer in the world". The reports note a number of occasions where Cue negotiated "heated discussions" with labels, and managed to maintain Apple's top position in music. Cnet suggests that Cue "often played the good cop to Steve Jobs' bad cop," when dealing with the labels. Although, according to the report, music executives said: "Eddy did a lot of bad cop, too."

Cnet claims that five years ago, Cue helped prevent the relationship between Apple and the large record companies from collapsing when the sides almost 'went nuclear'.