In the embedded NOR market, tablets and e-book readers this year will consume 80 million NOR chips, a 196% upswing from the 27 million units shipping in 2010, Chien said.

However, hard drives and computers will continue to dominate the , with shipments reaching 526 million units, or 13% of the market.

Other large embedded NOR markets include optical disk drives, with 333 million units or an 8% share; networking, with 277 million units or a 7% share; and TVs, with 245 million units or a 6% share.

Lucas Mearian covers storage, disaster recovery and business continuity, financial services infrastructure and health care IT for Computerworld. Follow Lucas on Twitter at or subscribe to . His e-mail address is .