With all the excitement projected by Apple's execs and its home crowd, the company's gadget and computer news (yes, there are new MacBook Pros and iMacs, too) almost drove some to drink. From @Marioarmstrong: "if I had a drink for every time they said the words 'Love, awesome or cool' Id be plastered."

Though hopefully, no underage drinking: @Drusome2 wrote: "I think the new #iPadmini is definitely little kid sized. #Apple #iPad #xmas," referring to the ability to hold the device in one hand, as displayed by Schiller on stage.

Finally, one observer put the whole frenzy into some perspective:

@abhijitmajumder: "If #iPadMini can put Twitter through such frenzy, mind boggles to imagine the excitement if the miniskirt were launched in our time."

in Network World's Anti-malware section.