Apple Enters AT&T vs. Verizon Ad War

In a battle between AT&T and Verizon Wireless that never seems to end, AT&T's partner Apple now appears to be getting into the mix with two retaliatory iPhone TV ad that air Monday night. The ads comes hot on the heels of AT&T's TV ad campaign that aimed to "setting the record straight" around Verizon's "there's a map for that" campaign.

The two Apple ads show the iPhone's ability to browse the Web and manage phone calls simultaneously, a feat that's possible over AT&T's UMTS/GSM wireless network but not over Verizon's CDMA network, according to an account in .

With its two ad spots, Apple is clearly taking aim at a Verizon ad message which mocks the iPhone and the ability to run "simultaneous apps," for example.

Meanwhile, following up on the tamer approach of , the new AT&T's commercials attack maps used in Verizon's Droid commercials which show a much wider 3G coverage area for Verizon than for AT&T.

In the AT&T advertising, makes the point that AT&T's cell phone coverage reaches 97 percent of all Americans. AT&T, though, is referring to 2.5G and 3G coverage combined, as opposed to the 3G coverage touted in Verizon's commercials.

In case you haven't heard yet, earlier this month, accusing its rival of making "false and misleading statements" in its own ads. AT&T says Verizon's ads imply that customers not connected to AT&T's 3G network are unable to make calls whatsoever -- when actually, they are merely bumped down to slower speeds.