A Frost & Sullivan news analysis, titled "Assessment of the Asia-Pacific Contact Center Market," said the region is home to trained and experienced industry professionals whose focus on quality has made the region a favourite destination to build up contact centre capacity.

These qualities brought the growth rate of contact centre seats in the region to 9.7 percent in 2011 to reach 2.5 million. By 2018, the region is expected to have a compound annual growth rate (CAGR) of 8.1 percent to reach four million.

"Contact centre owners in the Asia Pacific will credit most of their success to the region's large and cheap labour pool with considerable English and regional language skills, solid infrastructure, and cultural similarities with western countries," said Krishna Baidya, industry manager, Frost & Sullivan.