The research found that developing markets such as Asia are set to be the driving forces in how the connected world develops for next-generation products and services.

Respondents from these markets demand more connectivity, support and services from their service providers and are also more likely to change providers for a better offer.

This sharply contrasts with the demand of those in the developed markets who are more passive in their expectations and adoption of technology.

People in the Asia Pacific are also most likely to see the mobile phone as an essential part of their daily lives. Also, multi-screen services are far more popular in these regions than anywhere else.

Although users in the emerging markets expect more from their service providers, they are willing to pay for performance. Half of the Asia Pacific consumers surveyed agreed to pay a premium for new services.