AMD talks Bulldozer, Hemlock and Fusion

11.11.2009

Having spun off its manufacturing facilities earlier this year, AMD is redoubling its efforts to design new products that can help with its perennial task of clawing away market share from Intel.

President and CEO Dirk Meyer suggested that the antitrust cases against Intel, which have been waged in Europe and Asia and recently began afresh in the U.S., will create a more level playing field for AMD.

"I’m looking forward to a future where our ability to succeed in business is governed by the quality of our products and our customer relationships. That hasn't always been true in the past but in the future it will be," he said.

It's an uphill battle for AMD, however. Intel extended its share of CPU shipments to 81.1 percent in the third quarter, while AMD's share declined slightly to 18.7 percent, according to figures from IDC.

Nor is Intel standing still. The company is developing its own new x86 architecture, dubbed Sandy Bridge, which will succeed the current Nehalem design. AMD hopes combining the CPU and GPU chips together will be enough to distinguish itself.