AMD Complicates Its 'Vision' Processor Branding

16.06.2011

Intel responded with Core Duo, Core 2 Duo, Core i3, i5 and i7 branding. AMD responded with Vision.

But neither chip maker, as of yet, offer an intuitive way to communicate the capabilities or advantages of one chip over a competitor. Until they do, these marketing brands that the chip makers say are intended to reduce user confusion will just continue to add to that confusion.