Amazon at the also revealed software enabling development of cloud applications via the Eclipse platform.

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With cloud computing, software providers need not worry about infrastructure issues, such as varying need for compute cycles and storage, said Peter Vosshall, vice president and distinguished engineer at Amazon. "We take care of that for you," Vosshall said.

The AWS (Amazon Web Services) platform features services such as Amazon's EC2 (Elastic Compute Cloud) for developers to build and deploy cloud applications and S3 (Simple Storage Service) for Internet-based storage.

AWS features a pay-as-you-go model, said Vosshall. "You pay for what you're using rather than having a whole datacenter full of servers," and paying for unused capacity, he said. Capabilities like bandwidth management, server hosting, financing, and negotiating long-term contracts become much simpler via cloud services, Vosshall stressed.