"In addition to Google's own app marketplace, Amazon, Verizon, and Vodafone have all announced that they are creating their own app stores for Android -- so there will be at least four app stores on Android, which customers must search among to find the app they want," Jobs said.

"This is gonna be a mess for both users and developers," he went on to proclaim.

Here's the problem: Jobs, as usual, is looking at this through his Apple-tinted glasses. As I wrote in last year, most markets -- virtual or otherwise -- do allow people to buy products from multiple providers. Choice doesn't lead to chaos (nor does it lead to unstoppable scary-virus-monster attacks, by the way -- but that's ).

Let's translate this into a more traditional retail scenario for some perspective. Say there's a giant shoe store with thousands of shoes on its shelves. It has something for everyone; its selection is unmatched.