The coalition government has been that focus on innovation and technology in recent years, as well as trying to nurture the technology start-up scene in East London, as it believes it is a sector that will provide stable growth in the future.

Software development engineers, user-interface experts and graphic designers are expected to make up most of the 100 new job vacancies.

"The number one reason that we located the new Amazon Development Centre in London is because we believe that the capital is brimming with world class tech talent," said Paula Byrne, managing director of the centre in London.

"We are now looking for the most innovative and creative people to join us in designing and developing the next generation of TV and film services for a global audience."