Once businesses get a taste of the tools that are available to build better maps, Google Maps may have to step up its game and make its product more attractive to retain its user base. For now, familiarity and ease-of-use are on its side.

Angela West is easily distracted by maps of pretty much anything, so this blog post was very perilous to write. She's written for big insurance companies, small wildlife control businesses, gourmet food chains, and more. Follow her on Twitter at and .