"AcknowledgeDB's business plan did not use Web marketing or a product that could be downloaded from the Web, and such a product could be added to our line quite easily," she said.

"So the main change I made to our plan (after feedback from the AIIA program) is to add another business line based on our monitoring package, which would be made available as a download from the Web. This will allow us to provide our services to a much wider population base and potentially increase our product sales without having to increase the size of our workforce."

Jacoby has 16 staff and plans to increase this to 50 over the next five years, and develop a network of licensed resellers worldwide.

"Our plans are based around providing DBA support and monitoring services that are delivered using the DeltA-DB database management framework which we have developed over the last three years," she said.

"The offering is delivered as 'Software as a Service,' with database configuration, management and monitoring information being made available to our clients from the company's Web portal. It is currently rolled out to 16 sites across Australia.