Africans use mobile phones for roles beyond communicating

01.04.2011

Txt Eagle's data on its approximately 2.1 billion users will also help companies advertise their products to developing markets, a critical space for corporations since mature markets will not yield additional buyers, Eagle said.

"Right now this is the way to engage them," he said. "For many of them, it is the only way. There is a fundamental lack of data in emerging markets."

The effects of mobile communications' high cost was also witnessed by Jenny Aker, an assistant professor of development economics at Tufts University whose work includes studying how Niger farmers used mobile phones to obtain information on what markets paid for crops.

"Mobile phones are reducing communication costs, allowing people to get access to information," she said.

In Niger, sending text messages is cheaper than making a phone call, she said. But with a national illiteracy rate of 80 percent, the country's farmers were unable to utilize the more cost-effective communication method.