Adscend Media was accused of a couple of different scams. In one, it was accused of taking advantage of a browser vulnerability that could make Facebook's "Like" Button not visible. The button was overlayed with photos or other "provocative" content in order to trick a user into clicking "Like."

The supposed content did not exist, and the user was funneled to advertising services from which Adscend Media received referral fees, the lawsuit alleged. Users were also asked to divulge personal information, it was alleged.

Adscend was also accused of clickjacking, a method in which a link is automatically clicked without user intervention, resulting in content involuntarily posted to a user's news feed.