For developers, Adobe introduced new technology that will automatically detect if users buying their applications have Flash Lite, and if they don't, offer to install it. "A developer no longer has to be dependent on whether a consumer has the latest device or software," said Muraka. The distributable player is now available as a beta.

Adobe will also use Mobile World Congress to push its Open Screen Project, an industry initiative that aims to make it easier for content providers to offer a consistent experience to users across devices including TVs, computers and phones. Nokia and Adobe announced that they plan to award US$10 million to developers who build applications that are based on Adobe Flash and will run on Nokia phones plus other kinds of devices. Developers will submit concepts for their applications, and a group of companies including Adobe and Nokia will review them and decide to award them seed money.