The new version of Flash also will allow content to be sent directly to set-top boxes and Blu-ray media players from the Internet, Adobe said.

Despite the advancement of IP-based TV and various entertainment companies providing their TV programming on the Web, the television itself as an entertainment platform has not advanced much, Bajarin said. But now televisions are becoming more sophisticated, so companies from technology vendors like Microsoft and Adobe to cable providers like Comcast and Time Warner to media companies like Disney are trying to find new and better ways to deliver on-demand digital entertainment from the Web to the TV.