Lewnes said that submissions would be accepted online until 5 June, 2009 (www.ADAAentry.com). "For the final phase of judging, semifinalists would be asked to submit their source files and a physical aspect of their entry. Finalists will be invited to Beijing, China and the Icograda World Design Congress and awarded software and cash prizes."

Government grant for Malaysian companies

Lewnes added that in Malaysia, the availability from the government agency Communications and Multimedia Commission (MCMC) of a Networked Content Development Grant for local companies has created interest in digital content development for online digital TV, 2.5/3G mobile data services for information purposes (ie.Tourism, e-Government, e-Learning, e-Health), entertainment, E-commerce, and interactive Education.

"Interactive design firms are eager to add creative and technical talent from great design institutions as they work to redefine how people access, consume, and interact with media," said Lewnes. "Our partnership with Icograda will help us showcase breakthrough talent on a global stage, and preview the bright future of interactive design."