Perhaps predictably, early public reaction to the new name tended towards the sarcastic.

"As if the makers of InstallShield hadn't already done enough damage to their brand, let's just go change names yet again!" wrote yesterday.

"Acresso Software is becoming Flexera Software for no apparent reason. Go ahead. #ScrambleMyBrands,"

Littleson said the company considered changing its name to Installshield, being that it is its best-known product, but ultimately came to the conclusion that it didn't represent the breadth of its application stable.

He dismissed the notion, , that the new name will cause legal trouble or just confusion with a solar and wind power company Flexera.