Zyxel has a base of about 300 active channel partners across North America, Jake Sailana, marketing manager at Zyxel's North American operations said. The company has distribution partnerships with companies which include, Tech Data Corp. and Ingram Micro Inc.

The NWA3166 11n router is a complete business solution that offers users the flexibility of being able to grow and expand their network, Sailana said. The product is scalable for use in SMBs, all the way up to larger-sized businesses, he added.

"We want partners to start educating their customers on the benefits of wireless n because as more bandwidth is needed for use with Wi-Fi and multi-media, there will be a need for n real soon," Sailana explained.

The company offers partners profit margins in the double digit range, in addition to support such as online training, discounts at distribution and a MDF (market development funds) program.

Tauschek categorizes Zyxel as a "niche player" in the market and notes that its market space sweet spot is in the SME (small to mid-size enterprise) space. Other vendors in the wireless networking SME space include Netgear Inc., D-Link Corp. and Linksys by Cisco.