There are only two reasons to retain and manage data: it has business value or there is a legal requirement. Understanding information's business value and tracking legal obligations can be systematically managed with relevant workflow across business coordinators, attorneys and IT staff - just as CRM systems track customer status across marketing, sales and customer service teams. The essential ingredients are a modern retention program across business groups, a data source catalog or inventory with governance workflow in IT, and legal holds management in legal. By linking retention schedules and legal holds to the data in the organization, IT can build the foundation for good information governance.