The beta RSS ad program was launched in November 2005, , and let publishers and then receive a share of the revenue generated by each click.

a copy of the e-mail Yahoo reportedly sent out to publishing partners canceling the ad program. In it, the company states it will focus efforts "on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match."

The change is one of several being made as the company's new CEO, Carol Bartz, tries to streamline and optimize business practices.

The company is also eliminating Yahoo Pets and Yahoo Briefcase, and is .