The Hong Kong-headquartered duty free luxury retailer caters to travellers, with outlets in Asia Pacific, Oceania, the United States, and the Middle East.

DFS has recently replaced its existing Business Intelligence (BI) tools with MicroStrategy, a BI technology provider that offers integrated reporting, analysis, and monitoring software. It plans to use BI for reporting and analysis of their key business areas, including sales and operations, in order to gain enhanced insights into category management. With BI, DFS Group expects to obtain critical sales information by product, category, and geography that help identify the better selling products and categories, and in which locations. DFS Group also plans to use BI for customer analysis and reporting at the storefront to support day-to-day operations.

"We evaluated other Business Intelligence products and we chose MicroStrategy because of its advanced technology, integrated platform, and data scalability," said Robert Yap, senior vice president and CIO of DFS. "MicroStrategy provides a Web-based user interface and an integrated environment for our users around the world, enabling us to simplify and standardise reporting and analysis for our merchant and store operations communities. A key strength is the ability to schedule reports by day, week, or month to be delivered automatically to targeted users' e-mail or secured network folders."