iPad interest waning? So says one survey

07.02.2010
According to a survey published by , users have lost interest in the iPad since Apple  last month. However, as , statistics can be massaged to say pretty much anything

The company ran a survey of more than 1,000 randomly-selected users from its Website the week before the announcement, followed by the same survey (over a different population sample, which might raise eyebrows) a week later.

Survey participants were asked a series of questions revolving around their interest in Apple's new product, ranging from whether they were aware of it to whether they thought they would need one and whether they would want to pay extra for optional 3G data functionality.

The results seem to indicate a definite decline in the level of interest among respondents once details about the iPad were revealed on January 27: the number of people aware of the device's existence but not interested in buying it doubled from 26 percent all the way to 52 percent, while 61 percent of the respondents didn't think that they would need an iPad after finding out about it, compared to 49 percent before. Retrevo also claims that 59 percent of the people it interviewed do not want to pay the extra $130 required to purchase a 3G-enabled iPad.

This data, however, needs to be taken with the proverbial grain of salt (or two). The first survey was essentially asking respondents for their interest in a product that didn't event exist at the time--remember that Apple had not made any formal announcements about what they were going to present until Steve Jobs pulled his trademark black cloth from the iPad's surface at its unveiling.

By the time the second survey was conducted, the bubble of expectation that had  had burst, leaving users answering questions about an unfinished product that nobody outside Apple (with ) has had an opportunity to use for more than thirty minutes.